Shifting the relationship between brands & people, culturally & digitally.
Collaborating with agencies, engineers and internal stakeholders, Red Pencil gets people, technology and marketing working together to deliver results.
Like the sea creature it’s named in honor of, Red Pencil elegantly negotiates the terrain of brand ecosystems. Encompassing all aspects of marketing and cultural strategies – including internal culture, intranets, e-commerce channels, digital advertising, text, and chat – Red Pencil maximizes your virtual presence by curating disparate elements and ensuring brand unity. Red Pencil will gather the resources to cultivate your brand DNA, transforming your company’s physical and digital spaces into a cohesive ecosystem.
MARKETING, BRANDING & SOCIAL MEDIA
Serves as an internal strategic partner to offer swift direction for comprehensive improvement in all channels.
RESEARCH, STRATEGIC PLANNING & DEVELOPMENT
Collaborates with heads of large divisions to uncover marketing and tech partners with the right fit for new products and websites including loyalty platforms and digital tactics such as chatbots, integrated messaging and intranet solutions.
Authors cultural roadmaps with team members to align hiring and onboarding practices as well as internal communications with a brand vision. Partners with agencies to design compelling collateral and to select corresponding technical solutions.
Red Pencil is proud to work with imaginative thinkers who believe in the value of human capital.